Nerissa Pacio Itchon

I'm a writer, editor and journalist based in California's Silicon Valley.

Silicon Valley Magazine •

Feel the Burn

While many new moms try to sneak in precious little sleep while caring for their newborns, Erin Wetzel was tightening and toning her way back to her pre-baby physique. A lifelong athlete who played competitive sports throughout high school and college, the Menlo Park fitness enthusiast began sweating it out at The Dailey Method—a mere eight weeks after giving birth to her now-8-year-old son, Wyatt—and got hooked on the ballet barre-based workout.
San Francisco Chronicle •

Poshmark Co-founder Tracy Sun: The mind behind the fashion-tech startup

With venture capital investments drying up, once-hot tech startups shuttering and speculation of another Silicon Valley bust, it’s good to be Tracy Sun.

As a co-founder and vice president of merchandising at Poshmark, the 38-year-old Mission District resident is one of the driving forces behind the thriving social commerce app, which in April raised $25 million in new funding for a total of $70 million-plus since its 2011 launch.

A leading retailer in an increasingly crowded market of buying a
SFGATE •

Reformation boutique brings e-commerce ease to SF shop

For shoppers seeking the ease of e-commerce, the feel of a designer showroom and the instant gratification of brick and mortar, the Mission District’s new Reformation boutique could be the answer.

Founded as an e-commerce site in 2009 by Yael Aflalo, the ethical fast-fashion label, known for its “It Girl” following, is hoping San Francisco will be the ideal laboratory for its first tech-enabled store.

“All high-volume clothing stores have very low-end experiences,” said Aflalo, 40, who manufac
Silicon Valley Magazine •

A Raw Talent for Selvedge Denim

Kiya Babzani’s obsession with raw selvedge denim began at 19, when, on a visit to a friend in Hong Kong, he wandered into a boutique in the bustling Central district and purchased his first stiff, dark pair of Yamane Deluxe five-pocket jeans. “I was really into rockabilly music and dressing the part—the cued jeans, the rayon shirt, the white tee underneath, the pompadour, the whole thing,” says the 39-year-old, who was born in Iran and raised in San Mateo and San Francisco’s Outer Richmond.
San Francisco Chronicle •

North Face grows its Backyard Project with California-made hoodies

Whether considered a workout essential, tech-worker uniform or weekend slacker staple, the iconic hoodie has gotten yet another boost from outdoor apparel and equipment giant the North Face.

In keeping with the conscious consumerism trend, the brand, headquartered in Alameda, has expanded its original Backyard Project launched in 2014 with the goal of producing an all-cotton unisex hoodie from materials grown, designed, cut and sewn within 150 miles of the Bay Area.

“The first time around, we
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